The writer of the Book of Ecclesiastes said, “Of making many books there is no end” (Ecclesiastes 12:12).
“Making them” is the first part of the journey. Selling and distributing your books is a major obstacle course, but it can be done with some planning and much perseverance.
The only way to get people to buy your books is to make them aware they are available. That is an obvious statement, but often ignored by writers. If you write a book, people will not automatically beat a path to your door to buy it. You have to sell it to them.
Internet Marketing is a vast subject, but well worth researching because there are literally millions of buyers online at any one time. Here are some ideas to work on:
Identity your readers. Are they young, old, rich, poor, educated, urban, rural, Christian? Locate your readers. Where do they congregate, shop, worship? What magazines, newspapers, and literature do they read? What radio programs do they listen to? Where will you find them on the internet? Are they computer-literate? Concentrate on these areas as you consider the best way to promote your book.
When setting the retail price, it is important to take into consideration that bookshops normally require 35-40% discount, after which they add VAT. They do not take kindly to being undercut by the author.
Preparation Of Advertising Material
Catalogs – print in color for distribution to bookshops. Make extra cover copies to use as advertisements, especially for bookshops. Keep in mind marketing agents do not carry loads of books into the bookshops, but sell from covers. Quick order forms. Posters. Collect testimonials and endorsements.
- General stores
- Specialty stores
- Online bookstores (internet)
- Non-traditional markets (places you do not normally find books)
- Offer incentives
- Consignment stock
- Ask your friends to purchase their books from your outlets
Bookshops make books available, but rarely promote them.
- Internet marketing
- Web presence
- Email lists
- Email to personal friends and contacts
- Social sites, e.g. Facebook, Twitter
- Press Releases
- Visit online forums
- Newspapers and magazines
- Local suburban papers
- Radio and TV advertising and interviews
- Book Reviews
- Pre-publication promotions
- Special offers
- Send review copies to magazines
- Write magazine articles on topic of your book
- Postal mailshots
- Postcards – for “snail mail”
Make sure people know your books are available.
Author | Bible Teacher | Blogger